Among the share stealers are so-called vertical search engines such as Amazon that beat Google when it comes to searching for a narrower purpose.
The vertical search winners are Amazon, Yelp, and TripAdvisor.
While competitors such as Microsoft and vertical search engines such as Nextag have complained and will continue to complain that Google favors its own services unfairly, others think the FTC case was weak in the first place.
FORBES: FTC Lets Google Off The Hook In Search Competition Case
In a measure that goes further than the voluntary terms agreed with the US Federal Trade Commission, Google has also promised to set up a tool for sites to remove up to 10 per cent of a site's content from vertical search.
He now represents several vertical-search companies, such as NexTag, that have complained about Google practices.
The company will also systematically highlight links to rival specialised, or "vertical", search engines.
Similarly, the investigation focused on the allegation that Google altered its search algorithms to demote certain vertical websites in an effort to reduce or eliminate a nascent competitive threat.
FORBES: FTC Lets Google Off The Hook In Search Competition Case
What if I told you it was possible to now optimize search efforts based on B-to-B-specific targeting criteria, such as organizational size, industry vertical or specific title of the user performing the search?
They could create a vertical in ecommerce like Fab.com or smaller verticals in search, Mahaney said.
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The amazing spectacle is one of the largest in a growing number of "plant walls" or " vertical gardens" that are taking root across the world, as architects search for environmentally friendly ways to create beautiful buildings.
There's a new Google Apps icon which opens up a tray containing a number of featured services put out by the search giant, and long-pressing the home button brings up a vertical Honeycomb-style multitasking menu.
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As a vertical engine specializing in premium video, Jinni achieves a deep understanding of content that horizontal search engines cannot.
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