While the audience was an ideal starting point for the online community-building product BlogFrog offers, she believes that the future of the Web lies in niche audiences, and plans to integrate her product to any vertical where people are passionately connecting.

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The new funds will play a key role in allowing the business to develop its product offering into additional vertical sectors such as health and social care.

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And who has time for a weekly exercise simulating launching a new product launch or selling to a particular vertical market?

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In addition, deeper penetration into the television vertical could help Apple to restore its ability to absorb new product cyclicality.

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