Among the share stealers are so-called vertical search engines such as Amazon that beat Google when it comes to searching for a narrower purpose.

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While competitors such as Microsoft and vertical search engines such as Nextag have complained and will continue to complain that Google favors its own services unfairly, others think the FTC case was weak in the first place.

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The company will also systematically highlight links to rival specialised, or "vertical", search engines.

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As a vertical engine specializing in premium video, Jinni achieves a deep understanding of content that horizontal search engines cannot.

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Two months ago, at the Texas State Fair, inventor Paul Moller displayed his Skycar, a vertical takeoff-and-landing craft with a cockpit seating four and four nacelles that house eight rotary engines.

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