The sketch, a preparatory drawing for one of the vertical box assemblages that were a frequent theme of Judd's work at the time, could easily be mistaken for a floor plan of the building, a series of stacked volumes one atop the other.

WSJ: Donald Judd's SoHo Haven

While incumbent software companies such as Microsoft, Oracle and IBM provide vertical solutions that include an end to end services for developers, Box is challenging them by offering what cofounder and CEO Aaron Levie calls an open system where developers can choose from a variety of providers and plug in to any of them.

FORBES: Box.net's Pitch To Developers: Box Innovation Network