The one Monday game he pitched during his recent streak (June 18 vs Baltimore) drew 29, 014 versus a median Monday attendance of 23, 970 for non-Dickey starts.

FORBES: New York Mets Enjoying Sizable 'Dickey Effect' of $116,000 Per Start During Pitcher's Hot Stretch

Short-term vs. long-term : picking gains or losses now versus later.

FORBES: Responsibility and the Ethics of Inoculation

Jack has long urged magazines to promote the advantages of print versus TV and the new media, and to stop trashing each other--Vogue vs.

FORBES