Lai's new direct marketing venture, adMart, goes head to head with Li enterprises such as Park 'n Shop supermarket chain and electrical appliances retailer Fortress.
In 1992 Frazier was hired as the general counsel of Astra Merck Group, a joint venture in charge of marketing the heartburn drug Prilosec.
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In exchange, the Chinese oil firm signed a letter of intent with BP Amoco calling for the establishment of a gas-marketing joint venture in eastern China.
How do you feel about venture firms recently heavily using marketing or public relations?
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Her second venture, RealLead (mobile marketing for real estate) sold in early 2012.
Pinewood will maintain a 40 percent interest in the venture and will provide sales and marketing services under the agreement.
Adept public relations and the sophisticated use of social media, for example, are becoming mainstays of the marketing activities of many venture capital firms.
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Today many venture firms offer a variety of services in addition to the actual venture capital investors, such as marketing, recruiting and business development assistance.
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In our interview, Leone also has some criticism of the increasing use of marketing and public relations among venture capital firms.
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In 2011 Abtech entered a joint venture with Waste Management, which is marketing the stormwater applications to its thousands of municipal customers.
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They said increased marketing efforts and a joint venture with the small-business consulting arm of American Express will get growth back on track this year.
Venture capital firms are revving up their hiring of marketing experts to enable them to brand themselves and reach out to both prospective investors and those promising companies looking for funding.
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Lolapps, backed by Polaris Venture Partners and Ron Conway, is a technology-focused game developer with 25 million users across all its games. 6waves, backed by Insight Venture Partners, is a game publisher that handles marketing, monetization and distribution for game developers.
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Mr Levin is a generalist who has tried his hand at project management and marketing, and who also worked as a venture capitalist for seven years, starting and running five biotech companies, one of them Millennium.
Although many of the traditional marketing opportunities have either completely disappeared or changed dramatically, there are still opportunities available for those business owners who do not want to venture into an entirely new and unfamiliar world of Internet marketing.
Jill Ambrose, chief marketing officer of CourseSmart LLC, a joint venture of five leading education publishers that offers digitized course material, said it was likely that relatively few high school students today own an iPad because of the cost.
Meanwhile, Pfizer became a marketing buzz saw, benefiting now from many joint venture deals.
So Ticconi concocted the "private equity gift partnership program" and is marketing it to a network of alumni entrepreneurs and venture capitalists.
He shuttered Dynegy's tainted power marketing and trading division and exited a nascent telecom venture, resulting in writedowns of hundreds of millions of dollars.
Genzyme (nasdaq: GENZ - news - people ), which is co-marketing the drug in a 50-50 joint venture, has to do a good job selling it.
The marketing move annoyed executives at Verizon Wireless, a joint venture of Verizon Communications Inc.
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But Schering-Plough will have to share those revenues with Merck, its marketing partner, which also has the option to buy the entire joint venture should Schering-Plough ever merge.
But, a joint venture provides the foreign partner with the ability to leverage the management, manufacturing and marketing infrastructure of its Chinese partner, an advantage that should not be overlooked.
Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.
That joint venture, called Pivot, dissolved last year when the companies couldn't agree on pricing and marketing strategy, according to people familiar with the matter.
He hired Bhusri in 1992, when Bhusri was in venture capital, and took him under his wing, propelling him to jobs in product strategy, marketing and business development.
Potentially, the most disruptive to the current triangle are the dozens of venture-backed growth companies that are trying to leapfrog the leaders by introducing the next generation of marketing solutions.
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