The program has made it possible for Nissan, headed by Chief Executive Carlos Ghosn, a stickler for measurement and accountability, to slash its per-vehicle advertising cost by 35% over the past five years, Nissan has said.

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This is a storytelling vehicle funded by PR vs. an advertising vehicle.

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This is because the Internet, unlike any advertising vehicle before it, is an interactive medium, completely customisable for each viewer.

ECONOMIST: Electronic commerce

Last June he re-launched, pitching Skyrider as a search advertising vehicle.

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Direct mail is an expensive advertising vehicle, and since credit card issuers are investing more money in this area, it is a good indication that business is turning around for them.

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It was born during the strike of New York's printers in the winter of 1962-63, which, among other things, stopped publication of the New York Times' book section and thus deprived America's publishers of their principal advertising vehicle.

ECONOMIST: Barbara Epstein, editor, died on June 16th, aged 77

Nonetheless, a website is inherently considered an advertising and marketing vehicle, and thus needs to stick to the facts.

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And when it does so, Facebook advertising is only part of a broad integration with free Facebook content around vehicle launches, such as its debut of a Pathfinder SUV concept vehicle at the Detroit auto show in January and the unveiling of the 2013 Altima sedan at the New York International Auto Show in March.

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