Yet it is home to a roadside stand serving organic fruit and vegetables, a health-food shop packed with nutritious grains and a superstore that University of Washington researchers found attracts flocks of shoppers from well outside the desert.

ECONOMIST: A shortage of healthy food is not the only problem

We shop at farmers' markets for fresh eggs, cheese and garden vegetables.

WSJ: Best Places to Retire Abroad: Living in France's P��rigord Region

Also of note: an ambitious onsite bakery (complete with a Twitter feed about what's hot from the oven) and gourmet shop stocking Prestat chocolates, Neal's Yard Dairy cheeses, and fruit and vegetables from the kitchen garden at Conran's country home.

FORBES: Places We Love

Private-label pressure, from Tesco in vegetables and ASDA in tuna, has eaten into Heinz's profits in these categories, where consumers shop on price.

FORBES: Magazine Article