Describing Vegemite as "a quasi-vegetable by-product paste that you smear all over your toast", the US president pronounced it "horrible".

BBC: Kevin Rudd, pictured on 15 September 2011

One concern cited by panelists was the fact that vegetable and fruit juice as a product would likely prove to be less addictive than coffee.

FORBES: Can Starbucks Do For Juice What It Did For Coffee?

In recent years commentators have noted the existence of the so-called Delia Effect, whereby her endorsement of a food product or cooking utensil, be it sea salt, vegetable bouillon or a balloon whisk, sees shoppers falling over themselves in a buying frenzy.

BBC: Delia: The Cook and the Canaries

Response reports that cosmetics and personal care is the leading product category on infomercials, followed by housewares and appliances--the famous vegetable slicers.

FORBES: The Infomercial Triumphant