D-VARs that fit into portable tractor-trailers and can be parked right next to existing substations.

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To get there, ATI is working closely with VARs who typically sell hardware and software to SMEs.

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Shophos will be faced with encouraging VARs with strong host and server markets to get into a new specialty.

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And to do that, he is cleverly signing up so-called value-added resellers (VARs).

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Iomega-branded portable hard drives are available from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.

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This along with other Targus accessories can be purchased at Targus.com as well as through leading retailers, VARs, e-tailers, and direct marketers.

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And Miller believes that ATI will help VARs to boost their businesses.

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Thanks to a contract with one of the largest distributors that services at least 20, 000 VARs, Ingram Micro, ATI is getting significant credibility with the smaller ones.

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SanDisk today also unveiled a new worldwide distribution channel, "SanDisk for Business, " which offers OEM and enterprise-grade SSDs to value-added resellers (VARs), system integrators and direct market resellers (DMRs).

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