These include Panasonic's new LUMIX G X VARIO 12-35mm lens, offering F2.8 brightness throughout its entire zoom range.

ENGADGET: Panasonic's Lumix lineup grows: DMC-G5 Micro Four Thirds, DMC-FZ200 superzoom and DMC-LX7 hands-on and sample shots

Its newer Vario Scenario lids can rotate pictures of landmarks around the world, including the Statue of Liberty and the Eiffel Tower.

WSJ: You Can't Keep a Lid on This Kind of Creativity

Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and LUMIX FH6 offer an incredible 5x optical zoom with f2.5 brightness, all while maintaining a stylish, and slim camera body.

ENGADGET: Panasonic's Lumix line gets a lot more crowded

So... hyperbole aside, the FX30 is thin and features a 3.6x LEICA DC VARIO-ELMARIT optical zoom lens, 7.2 megapixel CCD, Mega OIS optical image stabilization, Venus Engine III image-processing for shooting at ISO 1250, and a 2.5-inch 207k pixel LCD (the L74 throws down 230k pixels) with "Power LCD" to boost brightness by 40% (at the expense of battery life) when outdoors.

ENGADGET: Panasonic's DMC-FX30 wide-angle 7.2 megapixel shooter: not quite the world's slimmest