The blasters themselves are pretty standard NERF fare and all some basic variation on a crossbow design.

ENGADGET

More recently, many states have begun offering a sort of middle ground: A variation on the traditional design -- professional sports team logos, calls to nature conservation, celebrations of the arts, etc.

BBC: Flags on car plates - right or wrong?

Lots of need to move innovations through design, product development, marketing, derivative designs, prototype production, design for manufacturing, short-run specialty items and even prolific variation creation.

FORBES: Innovation Ain't So Easy Mr. President - Think Google, Not GE