As noted in the article, more collegiate programs are turning to some form of variable pricing.

FORBES: Buckeye Football to Cost Bigger Bucks with Premier Pricing

Variable pricing meets Robin Hood appropriately enough at the 2012 London Games.

FORBES: That's The Ticket: London's Calling For Affordable Olympic Experience

Coke machines may soon offer variable pricing for a can of pop, based on the time of day, temperature and the historical demand curve.

FORBES: Digital rules

Looking at the variation in the cheapest tickets offered across games shows that variable pricing is a more efficient method of revenue management and maximization.

FORBES: Buckeye Football to Cost Bigger Bucks with Premier Pricing

Now 56, Critelli spends most of his time lobbying for postal reforms to benefit Pitney Bowes, such as variable pricing for commercial mail to stimulate demand in off-peak hours.

FORBES: Magazine Article

It is difficult enough with health care, but at least health care pricing is not hyper variable.

FORBES: Engaging the Electric Grid - From Information to Intelligence

This will be especially true for products whose pricing is complex, variable and therefore unpredictable to buyers, such as insurance, air travel, mobile-phone plans and hotel rooms.

ECONOMIST: Online prices

Looking beyond logical changes to performance on products and services in terms of innovation, style and pricing, this new crisis-induced variable is key to our business and redefines the breakdown of the marketing mix.

FORBES: The Marketing Mix Is Changing. Are You Ready?