But it would be a pity if the book reinforced exaggerated claims about values voters.
He came in second in a straw poll this weekend at the Values Voters Summit and he's running third in several Iowa polls.
NPR's Renee Montagne speaks to Richard Viguerie, co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power, about the changes the "values voters" who helped propel the president to victory expect to see in the next four years.
Notwithstanding her Hispanic heritage, Ms. Perez appeared out of touch with Valley voters' values and concerns.
WSJ: Allysia Finley: A Farmers' Rebellion Lifts the California GOP
Exit polls showed 21% of voters said moral values were the most important issue for them and 78% of them voted for Bush.
In this close election, the real benefit will be in the impression, information and values that remain with swing voters who'll make up their minds late and decide the election.
He is occupying the middle ground in order to reassure white voters that he shares their values.
He needs to give voters a glimpse of the values below the surface that give root to his worldview.
One of its findings was that, while 52% of voters could identify with the values of both Labour and the Lib Dems, only 34% shared values with the Tories.
Pundits may have thought that the Iraq conflict, terrorism and the economy were the key issues, but voters decided they were more concerned by moral values.
But already, interest groups are lining up with a series of ad blitzes to sway members of Congress, including the National Association of Manufacturers, the League of Conservation Voters, Americans for Change and the American Values Network.
One might suggest voters are also shifting away from certain staple conservative values.
Voters who tapped Romney did so because he shares their values and has the experience to lead, according to the entrance polls.
CNN: Conservatives, late deciders boost Romney in Nevada GOP caucuses
Peter Kellner of YouGov, a pollster, points out that when polled on values issues such as attitudes to bankers or to gay marriage, Conservative voters may split 60:40 and Labour voters 40:60.
Professor DON KETTL (Political Science, University of Pennsylvania): The sense of hypocrisy of an argument in favor of moral values and then not living up to them in the minds of many voters, but just as important a sense that the Republican leadership was at best asleep at the switch, and at worst complicit in an effort to cover this up for sometime.
But some GOP leaders say Hispanic voters like the party's message of low taxes and family values.
Republicans still will likely walk a fine line on values, careful not to alienate middle-of-the-road swing voters even as they appeal to their conservative supporters.
Evangelicals representing 60% of GOP voters in the South Carolina primary claimed to care most about family values and the sanctity of marriage, yet revealed their hypocrisy by disproportionately favoring Gingrich to Romney.
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