Most advertising is valued on the basis of CPM, or cost per thousand consumers reached, but Ferrazzi favors a different metric: cost per thousand minutes of engaged time with a brand.
In fact, while spreads have narrowed significantly from the panic levels reached at the height of the financial crisis, they still have a ways to go before reaching what I would consider to be fully valued (about 350 basis points over treasury yields or LIBOR, respectively).
Yet gold has risen stoutly when valued in euros or sterling and some gold market participants said buying the metal basis those currencies could give an investor better upside potential.