Twitter is uniquely dependent on and responsible for the long-term health and value of the platform.
Then you need to consider the brand value of the platform you will eventually choose.
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At PepsiCo, we see tremendous value in the platform as a means of connecting with our consumers.
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You should use and value every singe platform and element of your communications universe to define your brand experience.
Basically, it demonstrates how platform owners may choose to embed their own inferior, in this case, app, in order to provide stronger competition for other apps that add value to the platform.
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However, we are concerned that local businesses may not see enough value in the advertising platform to increase spending and justify the expected price of this IPO.
Tencent had previously indicated it would let the service remain free and try to monetize the platform by offering value-added services like online games and mobile shopping.
The expectations of connected consumers , what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants, " said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express.
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It appears that while the user base growth is slowing down, Facebook is focusing on pushing more ads on its platform and marketing their value to advertisers.
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Not only does Steal Network provide us a chance to try high quality products at a fraction of their retail value, it also provides a platform for interacting with the company employees (even the owner and CEO) as well as other Steal Network shoppers.
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The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.
Dowling said Pure Networks is sharing its APIs with partners like AOL and D-Link so they can write both agents and applications that leverage the Network Magic platform to the enhance the value of their hardware and software offerings.
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The ruling Civic Platform party and the opposition both value a strong relationship with Washington.
Unlike other e-commerce platforms, Rakuten offers a host of value-added services to merchants on its platform.
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And if the currency could be counted on to hold its value over time, that made it a plausible platform on which to build new financial services.
When you find a platform that works, extract every ounce of value and be willing to abandon it without looking back.
Together, JiWire and AWG enable venues to deliver Wi-Fi as a free value-added service to their customers supported by the platform's ability to generate significant advertising revenue.
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We are looking forward to their contributions as we continue to drive for long-term shareholder value and seek opportunities to leverage the extraordinary BlackBerry 10 platform launched last week.
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"We want to leverage that BBM platform to create new services that are really value-added services that people, companies, whatever, are really willing to pay for, " Mr. Heins said.
Thinking about cars as a platform raises the prospect that someone could produce a sort of operating system for that platform and capture a huge share of the value, as Apple did with its iPod and iPhone and as Microsoft did with personal computers.
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There is tremendous value to unlock if Wal-Mart can build a platform to connect its dispersed users from various markets, and while we believe that recent efforts are moving in the right direction, it looks like it will be a while before online sales really move the needle for the retail giant.
Economics 101 tells us that this is exactly the type of industry in which the banks could gain economies of scale and create tremendous value by consolidation around open industry standards and a common technology platform.
The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method.
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Civic Platform has promoted a single rate of 15% for value-added tax and income tax, wants to shrink government and favours faster privatisation of the state's remaining assets.
The brand reputation a micro entrepreneur builds on any platform is a credit rating of trust- the higher the value, the greater the chance a customer will engage their services.
This first wearable and updateable platform is the only one that enables enterprises to get more value out of the device over its lifetime through functional updates as Cisco enhances its UC offering.
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As Khan explained how his team is setting up its network, it reminded me that those who are discounting the long-term value of entities such as the Khan Academy and Knewton, an adaptive learning platform, may be making a significant mistake, as both are positioning themselves to make a run at being the learning platform of the future.
However, we here at Parkville see firsthand the value of exposing students to STEM at an early stage, which gives them the platform to succeed in those fields.
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