Because it proves that management understands the importance of the work being done by the employees in the value zone.

FORBES

The work done in Alabama represents about 50% of the total value of the USAF contract.

FORBES: Refuel For Thought

Even the choice of the positive feeling word nurture (the act of promoting development of the individual) is stated from a point of view of it being hard work rather than being something done naturally for its intrinsic value.

FORBES: What Is Authentic Leadership?

Nobel laureate Gary S. Becker argued that when the labor specialization in a marriage decreases--if, for example, both spouses have careers--the overall value of the marriage is lower for both partners because less of the total needed work is getting done, making life harder for both partners and divorce more likely.

FORBES: Careers And Marriage