He declined to provide details, but the company said the new "Right Price, Right Size" value menu is resonating with customers.

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It saw same-store sales increase 6.7% in January when it pitched its Super Value Menu, followed by a 3.9% increase in February, when it promoted its Spicy Chicken sandwich.

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Ask the inventor of the 99-cent value menu.

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Chipotle On the Value Menu?

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The menu here places heavy emphasis on seasonal, regionally grown ingredients but with an eye towards value.

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