"If you are capturing your life as you walk around and you can simply and easily filter through that when you get home and get the important shots, that is going to be of great value to people, " said Mr Robson, manager of the Bristol Digital Media Lab.

BBC: NEWS | Technology | Camera specs take candid snaps

"Doing something in the lab is very different from delivering a product to a customer in a way that adds value for everyone, " said Fleming.

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