That gave it a leg up over contemporary technology stalwarts like Apple, Microsoft and Palm, all of whom were at least slightly behind RIM in seeing the value of truly instant mobile communication.

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Research from my firm, MarketWatch Centre for Negotiation, found that negotiators lose a huge amount of the potential value in a transaction due to dishonesty, distrust, and lack of communication.

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Veterans (born before 1946), Baby Boomers (1946-1964), Generation X (1965-1979), and Generation Y or Millennials (1980-2000) grew up in vastly different times, have wide-ranging value sets and often employ conflicting communication styles.

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The limbic brain is most responsible for value judgments, and it is the limbic brain that plays the key role in all nonverbal communication.

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To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.

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