The moral of this study is that most of us have at least some information floating out there that is of some value to marketers and potential identity thieves.

FORBES: Connect

In the semiconductor industry, identity has an importance that transcends the value of silicon chips.

ECONOMIST: A cross-strait chip-making competition

"The mid-market hotels are suffering from a severe identity crisis as they no longer offer real value to the customer".

BBC: Travelodge believes the UK hotel market is ripe for change

From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors.

CNN: Privacy is dead, and social media hold smoking gun

This is modern-day privacy, about digital identity, the control of personal information, and the brewing battle between what we post and its commercial value.

FORBES: What is privacy in the digital age?

Monroe emerges as a painfully self-aware and motivated performer who craved achievement as much as fame yet understood the value of her sexual allure, which she donned like a mask and became, to her dismay, her public identity.

NEWYORKER: Love, Marilyn