Staffers and contributors literally stop publishing if there is a technical glitch with the page-view counter they now value it as a vital feedback loop.
They can run controlled experiments, they can track their progress toward goals and they can gather constructive feedback to improve the value proposition or execution.
And that creates the positive feedback loop that will generate customer buzz, boost brand value, and eventually allow RIM to raise the price on future generations of PlayBooks.
Leaders must keep in mind that the only way they can truly expect people to provide them with totally open feedback is to demonstrate to employees that they genuinely welcome and value the ability to improve as their leader.
Even if those price rises are justified in the beginning, the positive feedback can carry them up far beyond any level justifiable by the value of the underlying companies.