With each passing year, the monetary value of that error may grow.

FORBES: 401(k)s: Far More Dangerous Than IRAs (March 2, 2001)

The most simplistic, though often fatal error made is to assume brand value is simply an inheritable asset.

FORBES: Post-Visionary Licensing Diagnostics

In fact, television revenue is essentially the sole driving factor in conference value, while income from bowl games and basketball tournaments has been relegated to a rounding error.

FORBES: The Most Valuable Conferences In College Sports