Many products and services are created along supply chains that travel from idea conception to final consumption and that include value-added activities of varying degrees of labor-, physical capital-, and intellectual capital-intensity.

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More broadly, a central theme in her work is the proposition that a particular conception of the good life is itself a moral value, and that that from this value, certain libertarian moral and political conclusions follow.

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This shift in thinking around the nature of the relationship and the potential value derived from it (that competitive edge) has them engaging earlier in their process, at the conception and architecture design phase of their projects, rather than once they have the specification developed.

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