Also falling were consumer scores for brand image, quality, credibility and perceived resale value, among other attributes, according to Brandimensions.

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On the other hand, successful marketers have found that marketing superiority is no longer achieved through brand messages, but through brand experiences in which they create value that transcends mere product attributes.

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While attributes related to products (quality and value, for example) are important, this year, survey respondents put far more weight on attributes that reflected how well each company aligned with their own personal interests.

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The overall index score was determined by performance in 26 image attributes across five key association dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture, and Tourism.

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Apple attributes most of the price differences to the European countries' value-added taxes, which, unlike U.S. sales tax, is baked into the price of goods.

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Despite a disappointing 2011 season so far (the Rockies were 48 56 through July 26), ESPN ranked the team number 9 of 122 major North American sports teams in its annual Ultimate Standings roundup, which measures teams by the overall value they provide to fans through winning, affordability and stadium experience, among other attributes.

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