You had Intel that established itself in the one true value-added portion of that architecture -- the microprocessor.

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The HP ZR2740w also features the HP Direct Drive Architecture that transmits the color value from the workstation graphics card directly to the billion-color panel with no alteration in the display.

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Each will feature "open" architecture networks to create long-term value and growth for the Gig.

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You have to get open standards in place, he says, then add value on top of those open standards in an open architecture.

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But the key to economic growth is not just the low cost of production, it's the value added--the innovation, design or better architecture, or the sheer intangible of exciting fashion.

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Integrating the TNC architecture with widely used security protocols will increase the value still further.

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This shift in thinking around the nature of the relationship and the potential value derived from it (that competitive edge) has them engaging earlier in their process, at the conception and architecture design phase of their projects, rather than once they have the specification developed.

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