If they then start to actually use that investment in some productive way that pays wages and earns a profit, then they start to generate additional value-added from that activity, and that value-added continues to be created as long as they keep doing that productivev activity.
It started at the simplest of activities in the value chain, then, decision by decision, every time that Dell outsourced the next lowest-value-adding of the remaining activities in its business, Asus added a higher value-adding activity to its business.