On average, women display a stronger value-orientation, a lower risk preference, a greater willingness to delay gratification, and a preference for thoughtful research-based purchase decisions.

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His value orientation, though, wasn't so simon-pure.

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Reflecting his value orientation, he also recommends buying beaten down shares of Wal-Mart (nyse: WMT - news - people ), which traded near a 52-week low, as well as Federated.

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True to his Omaha roots and value orientation, he's also recommending Berkshire Hathaway (nyse: BRKB - news - people ).

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