Lundgren Center for Retailing at the University of Arizona, will feature networking opportunities and high-value sessions, each tackling issues critical to retail success.
For companies and brands looking to attract a large number of new customers, Groupon and similar flash sales may seem like a tremendous value, but how a company converts those deal-seeking customers into brand loyal customers is critical.
In private, Boeing executives are very critical of their European competitor, accusing it of slashing prices and offering residual-value guarantees to keep its factories and workforce fully employed.
For professionals (like me) who deal in reputation preservation and enhancement, the challenge is to reaffirm the critical value of that work even as the intensity of public reactions subsides during a period of scandal-exhaustion.
Being able to play in this value chain will be critical to raising operator revenues in the future and it's fantastic to have a high-profile merchant like Skype on board.