Vala consistently made authentic, concrete references to the traits others most liked about themselves.

FORBES: Bring Out Their Best Side to be Happier Together

Vala Afshar intuitively practices a little-known secret for attracting talented people as friends and colleagues.

FORBES: Bring Out Their Best Side to be Happier Together

Vala Afshar - Chief Customer Officer at Enterasys and author of The Pursuit of Social Business Excellence.

FORBES: Connect

Having narrowed the field down to about 15 finalists, Vala Afshar, Enterasys' chief marketing officer, says he's convinced Twitter recruiting is the way to go.

WSJ: The New R��sum��: It's 140 Characters

Vala and Brad shown how all these factors combined to create a culture ripe for change, and how they used social business concepts and technologies to unify their company.

FORBES: Connect

Vala Afshar, CMO and Chief Customer Officer of Enterasys Networks and Brad Martin, Enterasys VP of quality and engineering operations have written The Pursuit of Social Business Excellence.

FORBES: Connect

Earlier this year, the chief marketing officer of U.S. technology company Enterasys, Vala Afshar, announced that he would only consider Twitter applications for a senior social media strategist position with a six-figure salary.

CNN: Can you land a job with 140 characters?