The Motor Company will produce 32 models on six platforms (Sportster, Dyna, Softail, Touring, Trike and V-Rod).

FORBES: Harley-Davidson Announces New Lineup for 2012

The V-Rod is the first of a new family of bikes that represent Harley's try at "high-performance" motorcycles.

FORBES: Love into Money

The Dyna Switchback (a model with detachable bags and windshield) and V-Rod 10th Anniversary Edition are new for 2012.

FORBES: Harley-Davidson Announces New Lineup for 2012

Harley sank more money into developing the V-Rod than in any other project in the company's history (it refuses to say how much).

FORBES: Love into Money

Harley (nyse: HDI - news - people) was introducing the V-Rod, a sexy anodized-aluminum dragster with an all-new engine, chassis and suspension.

FORBES: Related quotes

He is pushing Harley into places it has never gone, creating new generations of Hog-heads with its first small, cheap bike in more than 20 years and grabbing riders from rival brands with a radical new motorcycle, the V-Rod, that is Harley's biggest break from tradition in 65 years.

FORBES: Love into Money