Utton wanted to keep submissions contained to a smaller group, citing the competitive market E-Trade is in.

FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts

Jarrett Lilien and Nicholas Utton, its marketing head, roll their eyes when Caplan brings up the topic.

FORBES: No More Monkeying Around

Grey will produce any of the work chosen from the pool, says E-Trade Chief Marketing Officer Nick Utton.

FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts

Nigel Utton, of Kent Primary Head Teachers Executive, said positive discrimination was the only way to achieve a 50-50 gender balance.

BBC: Male primary teacher 'positive discrimination needed'