Partly because the language is already so rich, the "marginal utility" of new words is declining: Existing things are already well described.

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In other words, no utility would have an exclusive territory for supplying electricity.

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In other words, instead of paying the local utility for its electricity, a base would pay a solar energy company like SolarCity or Sungevity.

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In other words, I saved enough money on my utility bills to pay for my new clothes dryer in only six months.

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It is all part of an overall program of "missionary work, " in Zeitler's words, to get customers consolidating their gear and buying computing power as if it were electricity from a utility.

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