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When Jeff Bezos launched the service in 2002, there were other more-established players in what was then called utility computing.
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"Utility computing is one of those disruptive technologies that larger players won't be interested in until it gets big, " says Carr.
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In 2003, IBM co-founded the US-based GridWise Alliance that advocates for grid modernization, and in 2007, IBM formed the Global Intelligent Utility Network Coalition (GIUNC), a coalition of players in the energy and utilities market, which is helping accelerate the adoption and use of smart grid technologies and bringing digital intelligence to current systems.
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It is one of the major players in system installation, with the majority of its installation in the utility and power plant segment.
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