To make it quick and easy to get rolling with Everio, Wi-Fi models are supported by a QR code-based Wi-Fi setup utility, and all models are supported by a mobile user guide that's been optimized for smartphone viewing.

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Larry Page and Google have a lot to offer as role models for utility industry planners.

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With a workforce of 2, 100, this makes the firm's slow-selling Dodge Durango and Chrysler Aspen sports utility vehicle (SUV) models.

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The reason why economists in the late 19th century and much of the 20th put the rational utility-maximising individual at the heart of their models was not that they thought that economics should avoid looking into the brain, but because they lacked the technical means to do so, says Mr Colander.

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So far this year, GM has been able to stem the slide of the sales of big, expensive sport utility vehicles, with a raft of all-new models like the Chevy Tahoe, Cadillac Escalade and GMC Yukon.

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New car models like the Chevrolet Equinox, that combine car and sport utility vehicle elements for more efficiency, led the sales surge, up by 60% last month.

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But foreign-based brands have equally appealing models coming, such as Nissan's Titan pickup, BMW's X3 compact Sport Utility Vehicle and Honda's as yet unnamed pickup-sport utility truck.

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