But as the thoughtful delegate knows very well, when voters are uncertain what Plaid Cymru's USP is - their unique selling point - they fare badly in elections.
BBC: Is Carwyn out-foxing Plaid's USP?
This marketing model is fundamentally better suited for today than the traditional purely product-driven USP models of the past.
FORBES: Advertising 3.0 - Movement Marketing
He is optimistic that USP's growing pre-eminence could show the way for the entire region.
ECONOMIST: Universities in Latin America
When they agree, as with USP's regional pre-eminence, it is worth taking note.
应用推荐
模块上移
模块下移
不移动