If Turin wanted to work on thisusing his algorithm, he'd start with one of patchouli's components--say, a molecule that smells earthy or woody--and try varying its structure in small ways.
It does this by using an algorithm that analyzes cookies and matches people based things like location, behavior, time and preferences in types of web pages.
It does thisusing Sony's 'Reality Creation' algorithm, which is ironically named but which still does an excellent job of increasing sharpness without creating artifacts.