The parish of St Helier is using a refuse truck painted bright pink to raise awareness of breast cancer and the need for cervical smears.

BBC: Jersey parish pink refuse truck raises cancer awareness

Using machines that detect brain tumors and strokes to determine whether pink satin underthings will outsell black ones or if people really like pickles on their hamburgers--could this yield practical results?

FORBES: In Search of the Buy Button

In the book, Pink offers a fresh look at the art and science of sales using a mix of social science, survey research and stories.

FORBES: Daniel Pink Says That In Today's World We're All Salespeople