Ecommerce sites, social networks and digital content providers using customer data to personalize user experiences must walk a fine line to ensure those experiences are authentic and non-intrusive.

FORBES: Making Sense Of Online Personalization And Privacy

Truth is, SMS texts are perhaps the most lucrative service that providers offer -- more so than data or voice plans, and they want us to keep using the outdated technology whether we need to or not.

ENGADGET: This is the Modem World: Why are we still texting?