It has created a high standard of satisfaction for its users whose expectations are now extraordinarily high.

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In a blog post this morning, the company shows that whereas there is a considerable jump in user satisfaction between iOS 4 and iOS 5, satisfaction has actually declined with iOS 6. iPhone users in the U.S. were asked to rate their satisfaction from 1 (very unsatisfied) to 10 (very satisfied) for the device they are currently using.

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In truth, the most radical part of Crazy Blind Date (whose name and basic concept OK Cupid toyed with in an earlier form more than five years ago) may be the way users are asked to express their satisfaction or lack thereof.

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The first step would be to integrate a smart fridge into the overall energy system as it is the first appliance opened by most users and real-time monitoring of beer temperature increases satisfaction with the energy environment for 78% of all customers.

ECONOMIST: News report

There are simple things, like the decision to not hide your password as you type it in (research shows less errors, higher satisfaction and no negative security consequences), but also methods to keep users logged in by default, reducing the need for bothersome logins.

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It's possible that feature phone users may have lower expectations for download speeds, but this is a significant gap in relative user satisfaction.

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