First and foremost, enterprises should start by researching their user population and creating policies based on that.

FORBES: Connecting marketers to the Forbes audience. What is this?

Someone, for instance, like Amazon.com (AMZN), which for sometime now has already been selling digital videos over the Web, and which has a considerably bigger user population than does Netflix.

FORBES: Netflix: Amazon Prime Users To Get Free Streaming Video?

However, few enterprises today properly segment their user population.

FORBES: Connecting marketers to the Forbes audience. What is this?

These two issues are basically childhood diseases that stem form the fact that, right now, the user base is nothing compared to entire population.

FORBES: The End of Bitcoin Part II

The user base can only grow so much more when you factor in the confines of the global population, and recent moneymaking schemes, like sponsored stories, have tempered profitability with popular concerns over privacy.

FORBES: Zuckerberg Calls Facebook Stock Drop 'Painful,' Tells Employees to Focus