New titles are indexed by analyzing user reviews and metadata, using innovative Natural Language Processing technology.

ENGADGET: Jinni Taste Engine for TV and movies envisioned as a Google TV app

Adding a comprehensive search feature that uses metadata in addition to user-defined tags, searching "Photos from Thanksgiving" pulls relevant images even if they didn't have those words in the post.

ENGADGET: Path 2.9 update introduces contextualized, personalized search (update: now with video)

Metadata is, in fact, the elixer of successful user experience.

FORBES: With All Content Moving Mobile, Karen McGrane Writes, The API's The Thing