But its new release, called ArcGIS 9.2, will let any user publish a map online so it can be revised by another user, like a Google mash-up but with far more sophisticated data sets.
Media and content the user captures or creates are also automatically geo-tagged, and can later be viewed by the user against a map.
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One user has compiled a map charting the Pi's global spread.
In addition, a developer can focus a user attention with a heat map look and feel.
The goal is to use the data generated by user ratings to produce a map of "scenicness".
To that end, the team developed an iPad app that uses motion tracking technology to "map" a user interface onto different parts of an object.
The angle of view on the interactive map adjusts with the user's every head movement.
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New features include "immersive imagery, " and the map itself is now the user interface -- with Street View and Google Earth integration.
The reading could then be recorded on a map, tagging how the user felt at a given location and time and allowing them to share that information with their friends.
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The explore page that allows you to browse by users or hashtags is not there, and neither is the fun photo-map feature that lets you see where in the world a user took all their photos.
While Kelley admits the Southeast lacks the wild winds of Texas or Iowa ( see map), he still envisions the region as a producer and user of wind turbines.
With MapQuest's customized personalization, a user can place an icon where the wedding is to take place, print out a map and send it to friends and relatives.
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