Tower intends to generate revenue from the podcasts by selling ads on the most popular ones: Any money generated, the company says, will be split up among a large group that includes the user who created the podcast, the artist, the label and the publishers who created or own the music, as well as Tower itself.

FORBES: Magazine Article

For example, a user can purchase a song or a ringtone from TVT Records, a smallish record label, for 99 cents but download it three times.

FORBES: The Mobile Locker