Described by a PR rep we contacted as a "new user experience" the company is testing, the assistant talks to users directly and asks them to rate a few movies on the spot before providing new suggestions.

ENGADGET: Netflix testing 'Max' assistant on some PS3 users to improve movie recommendations

Open source projects require the writing of code, sure, but also developing documentation and training methods, managing and researching communities of users, testing the quality of existing code and designing the interfaces and interactions of user experience.

FORBES: The Knowledge Revolution Is Not About Big Data, It's About Well-Connected Little Data

"We have spent months designing, engineering and testing a complete juice pack family of products, dialing in the details to make the user experience flawless from the moment the consumer puts the case on their iPhone 5, " said Ross Howe, vice president of marketing at mophie.

ENGADGET: Mophie Juice Pack Air brings an extra 1,700 mAh to iPhone 5 for $100