The good news for marketers is that when a user makes the effort to find and follow a brand on Facebook, you know they are a serious fan.

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Whenever anything "exhilarating" happens on screen, these three components combine in an effort to immerse the user.

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In the last year, Digg has integrated its user accounts with Facebook and launched an effort called the "DiggBar" aimed at making it easier to take action on links shared through sites like Twitter.

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We also know Google Android-based handheld manufacturers are bringing out 4.3 inch screens in their effort to keep growing the Android user base.

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And while 20 out of 110 is no where near 50 percent (it is in fact just over 18 percent), it is a figure that represents a focused effort by Etsy to better represent their user base (which is 80 percent female) and bring diversity to a previously gender-homogenous group.

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And woe be to he who actually develops for the platform, because he may soon find out that it all became wasted effort at the next over-caffeinated random user interface change.

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This translates to a better user experience in areas of weaker data coverage, and represents a switching barrier because of the significant effort to replicate content elsewhere.

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This is no half-hearted effort: Microsoft intends to compete in every variety of music consumption, including streaming, user-defined Internet radio, subscription-based music, an online music store and cloud-based music storage, taking on everyone in the market, including Pandora, Spotify and even Apple.

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