And while 20 out of 110 is no where near 50 percent (it is in fact just over 18 percent), it is a figure that represents a focused effort by Etsy to better represent their user base (which is 80 percent female) and bring diversity to a previously gender-homogenous group.
FORBES: Martha Kelly Girdler on How to Cultivate More Female Engineers and on Being Part of Etsy's 500% Success Story