Washington DC creeps in near the top of the list, ranking eighth in the entire country with 12.16 records per user, and Maryland falls somewhere in the middle of the country with 11.86 records per user.

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The company recently began a trial in Brazil to gauge online user behavior so that it might better tailor its platform to user needs in that country, he said.

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Under a pilot scheme taking place in some parts of the country, a single assessment results in a cash allocation that is given to the user or their family directly - in the form of a personalised budget.

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Starting out in a tiny office not far from Dalal Street where the BSE is situated, they took three years--Shah wrote the product specifications, and Neralla the software code--to develop a robust software package that was user friendly enough to run on a car battery, a nifty feature in a power-scarce country.

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