Since 2006 I have been on the d.school faculty at Stanford teaching innovation through usercentereddesign and experiencing the current disruption of education from the inside.
The following selection of online marketplaces and management tools exemplify how usercentereddesign, visualizing impact, and crowdsourcing techniques are being successfully used to help small producers distribute and market their products.
So, I hope you can understand my passion as a form of disappointment with the business community to abandon repeated failures and adopt more reliable processes, such as User-Centered Design or Value Innovations.