HTC, however, remains firmly committed to its branded user experience, which it calls Sense.

FORBES: HTC's Head Of User Experience Outlines Future Of 'Sense'

Branded social games have the potential to generate higher average revenue per user than non-branded games, saysRavi Mehta, vice president of product at Viximo, a virtual goods company.

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He expects branded social games to earn 10 to 35 cents per user because these games reach an established community for the brand.

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Even as we encourage everyone in the newsroom to embrace social media and relevant tools, it is absolutely vital to remember that the purpose of these Post branded accounts is to use them as a platform to promote news, bring in user generated content and increase audience engagement with Post content.

FORBES: WaPo's Twitter-Based Scuffle with GLAAD: When Social Media Engagement Goes Wrong

User-generated and real-time content will also play a central role in the gameplay, as will branded and professional entertainment partnerships which connect online and offline opportunities to audiences enjoying the game.

FORBES: Connect